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1% for the Planet is a global network of nearly 6000 businesses, nonprofits and individuals working together for a healthy planet. They bring dollars and doers together to accelerate smart environmental giving, raising more than $300 million to date for over 4000 organizations.

A Message from Eli Halliwell, Hairstory CEO:

Some of my earliest memories are of running with my dog through a pine-needle forest floor in Vermont, feeding goats, wandering through the garden, and swimming in a pond (ever wary of crayfish). Dirty, bare feet were signs of a good day.

Today, engaging with nature is core to my life – on a rock face, deep in the woods, or in a kayak – and nothing feels better than lungs full of fresh air. I've taught my kids to relish it, and dirty feet still define a good day.

But I fear my children and grandchildren won't be able to enjoy nature as I have. Climate change is here, and it is the #1 reason that, as we say here at Hairstory, "the old rules no longer apply."
Thankfully, I am in a position to act. I’d like to enlist you, our customers, as well.

Water security is a primary concern, and Hairstory donates 1% of sales of New Wash to grassroots organizations focused on water issues vetted by 1% for the Planet, a not-for-profit established by Patagonia Founder, Yvon Chouinard. As we grow, so will our donations.

Next time you bathe in a lake, a river, or even the ocean, use New Wash with confidence that it is 100% biodegradable. Every bit helps.

Over $160K in 1% for the Planet Donations

To date, we have donated to organizations that deliver tangible change in targeted, often local ways. We’ve helped to repopulate oysters in New York harbor; protect seals from getting caught in ocean debris in Cornwall, England; clean the beaches of northern Australia, and protect salmon spawning in British Columbia.

Where Donations Go

Since 2018, our customers have funded our donations to nearly 50 organizations, including:

Nominate an Organization

It can be challenging to find local, grassroots organizations to support, and we hope that you can help us expand our list of deserving non-profits that can put donations to good use.

We are hoping to donate as much in one year as we’ve donated so far in total. Our preference is to support local grassroots efforts – those people working to keep you and your local habitats healthy. No organization is too small or too niche.

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Further Reading


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