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1% for the Planet: Cast Your vote


Hairstory has committed to donating 1% of all sales of New Wash bottles to water-focused, non-profit organizations vetted by 1% for the Planet (learn more about our partnership with them here). After learning about countless local, national, and global causes worthy of our support, we thought: Why not ask our community to vote for who the money goes to?


Atlantic White Shark Conservancy (US Northeast): atlanticwhiteshark.org
Conservation of sharks is a key factor in the ocean legacy we leave to future generations. The Atlantic White Shark Conservancy was established to support white shark research and education programs to ensure that this important species thrives. "In the end we will conserve only what we love; we will love only what we understand; and we will understand only what we are taught." – Baba Dioum

Cornwall Seal Group Research Trust (England): cornwallsealgroup.co.uk
CSGRT inspires, engages and supports an active, expanding citizen science network enabling people to take action locally. Their international reputation for photo ID of individual seals was recently presented at the Society for Marine Mammology’s Canadian Conference. Pioneering individual seal lifestories, how they link sites (sometimes 1000s of km apart) and where they pup informs conservation. They win hearts and minds to ‘respect and protect’ by opening eyes to impacts including disturbance, pollution (lost fishing gear and microplastics) and habitat loss, and work with global partners to seek solutions.

European Rivers Network (Europe): ern.org
The ERN focuses on the preservation and sustainable management of water and rivers across Europe through their own programs and campaigns as well as collaborating across borders with various organizations and communities. Their activities include removing and preventing dams that negatively impact rivers and their ecosystems, restoring wild salmon habitats and populations, and protecting entire wild river systems.

Southern Environmental Law Center (US South): SouthernEnvironment.org 
Water is a way of life and everyone deserves to drink clean water. The Southern Environmental Law Center uses the power of the law to keep our rivers, lakes and coast clean from pollution, and our drinking water safe from dangerous contaminants.

Tangaroa Blue Foundation (Australia): tangaroablue.org
The Tangaroa Blue Foundation coordinates the Australian Marine Debris Initiative (AMDI) which is a network of volunteers and partners around the country monitoring the impacts of marine debris along Australia's coastlines. Their AMDI program links beach and river clean-up activities with data collection and tracking debris to the source. They then work with partners to create Source Reduction Plans, which prevent marine debris from entering the environment in the first place.

vote here.


Thanks for voting! If you'd like to learn more about our hero product, New Wash, find it here!

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