1% for the Planet: Cast Your vote

Hairstory has committed to donating 1% of sales of 8-oz New Wash bottles to water-focused, non-profit organizations vetted by 1% for the Planet (learn more about our partnership with them here). After learning about countless local, national, and global causes worthy of our support, we thought: Why not ask our community to vote for who the money goes to?

These are the current candidates for the 3Rd quarter of 2019:

REEFWATCH seeks to launch a conservation program restoring and rehabilitating coral reefs in the Andamans by rescuing naturally broken coral fragments that would otherwise become smothered in sand and die. These are reattached to a robust substratum, such as a metal structure to increase their survival rates and in time become an artificial coral reef.

THE RIVERS TRUST is the umbrella body of the rivers trust movement, which works to protect, promote, and enhance our rivers and freshwater ecosystems for both people and wildlife. With over 61 local Trusts across England, Wales, and Ireland, they work on the ground and in the heart of communities to promote a sustainable future for our river environments and the freshwater that we all rely upon.

ecOCEANICA is a Peruvian non-profit organization conducting scientific research of our marine ecosystems with emphasis on endangered species like sharks, rays, and sea turtles. Their goal is to generate sound knowledge to help protect and conserve marine biodiversity and to support the sustainable use of marine resources. Additionally, their focus is on sustainable management, environmental education, and institutional collaboration.

ALL ONE OCEAN seeks to enhance the vitality of ocean ecosystems, protect marine life, beautify beaches, and improve human health by reducing the amount of debris – especially plastic trash – that makes its way into the world’s oceans.

THE RIVER PROJECT NYC works to protect and restore the ecosystem of the Hudson River Estuary through research, hands-on education, and innovative waterfront programs based at the Wetlab on Pier 40 in Hudson River Park. A huge flow-through system aquarium is stocked with Hudson River animals that are caught and released seasonally as part of an ongoing fish ecology survey. TRP’s research projects, public events, and education programs raise awareness of the River’s habitat for biological diversity and a vital part of the New York City ecosystem.