Amazing Hair is Possible.
Meet New Wash.

Shampoo is the Problem.
New Wash is the Solution.

People are only now waking up to the fact that shampoo is the worst product you can use on your hair. The detergent in shampoo over-cleans and strips away your body’s natural protective oil barrier; your body responds by over-producing oil. You slather on conditioner to replace some of the moisture that was stripped away, and before you know it you’re feeling greasy again because your scalp has been busy protecting itself. It is a perfect, vicious cycle that is great for shampoo companies but horrible for your hair and scalp.

New Wash cleans without detergent, and never strips away your protective barrier. It only removes excess oil, dirt and styling products. It leaves what should stay and removes what needs to be washed away. When you switch to New Wash, you break the vicious cycle and your scalp calms down. Your hair is happier, healthier, and simply looks and feels much better!

Hairstory - Shampoo is the problem

The All-in-one

The all in one

A Greener Clean

A greener Clean
Fast Company
Well Good

The New Way to Wash.


Less is More.

For The Planet

How We’re Helping

We do things differently at Hairstory, from how we wash hair to how we sell products. And that’s why we have officially joined 1% for the Planet as a contributing company to qualified charitable organizations. We have committed to donating 1% of our proceeds from sales of New Wash pouches to help those working on water-related issues. 1% for the Planet is a global network of businesses, nonprofits, and individuals working together for a healthier planet. They bring dollars and doers together to accelerate smart environmental giving, raising more than $175 million to date. Learn more at

It feels good to do good, and you – our customers – are doing your part just by shopping with us. To weigh in on how we allocate our donations, cast your ballot here.

Rewrite your hair story