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The Art of Washing

Scroll down to the troubleshooting tips

Have we been washing wrong our whole lives?

In the early days of Hairstory Studio, we invited an expert in Japanese hair washing technique to help us elevate the experience through scalp massage. Aside from helping us help clients feel less stressed, we realized that she taught us the perfect method for using New Wash to create an experience that shampoo simply can’t.

Massage increases blood flow to the scalp, which can help with fatigue, stress, and headaches. This is especially true when massaging the scalp, which also benefits the hair follicles and can help hair grow faster. But we learned that massaging the scalp every time you use New Wash also helps it clean better.

How to use Hairstory New Wash

Proper washing involves 3 kinds of energy: Chemical (which you have in New Wash); thermal (from the hot water in your shower); and mechanical (literally at your fingertips). Use all 3 when washing your hair. First, get it wet. Apply enough New Wash to completely coat your hair and scalp; don’t skimp. Those with fine or very oily hair are often cautious about the consistency of New Wash - they associate it with heavy conditioners and moisturizers. Don’t get precious about the amount you use. Using too little will limit New Wash’s contact with oil and dirt, and it won’t be able to clean your scalp and hair. New Wash doesn’t foam, so let that idea go – and step away from the water stream while you’re using it so it doesn’t get diluted.

Then, spread your fingers apart and vigorously scrub your scalp with your fingertips. Really get in there and activate the essential oils (clients ask us if we’re using the same stuff they have at home because it seems more fragrant).

Next, and very important: Always rinse really really well and move New Wash out of your hair with your hands like a pair of squeegees as the water runs. All 3 kinds of energy are still at work. Water alone may leave some New Wash behind and leave hair feeling slightly greasy or filmy.

Finally, it’s a good idea to wash twice every time during your first month with New Wash, especially if you have very oily or very dry hair. After rinsing once, reapply, but you can be a bit more sensual about the massage and concentrate on hair that needs extra moisturizing, or on areas that are typically oily and might not feel clean enough.

Become an observer. See what happens over time. You may step out of the shower one day without repeating and think it’s perfect. You may also discover that you can go more days between washes. You’ll discover your hair and scalp starting to work optimally, but until then New Wash is a journey with a lot of newness. So practice your massage technique, and remember that two applications won’t hurt a bit, can’t overclean, and might be the assurance you need.


Troubleshooting Tips

During the transition period from shampoo to New Wash the scalp goes through its own changes. Compare it to what happens after a facial; sometimes you experience irritation or even acne prior to revealing new, glowing skin. The New Wash transition is very similar. For years your scalp and hair have been ravaged by detergent, and stripped of natural oils replaced with silicone by conditioner. For up to a month of using New Wash your scalp is being restored to normal function, and for some, red bumps are a signal of peak transition, meaning you are close to your best hair being revealed. Stick with it. Of course, if you are breaking out in serious hives, please discontinue using New Wash and consult a physician.

Your face may be breaking out for the reasons described above, but many people benefit from using New Wash as a facial cleanser, and if you’re willing to stick with it, your breakouts should be temporary and the quality of your complexion may even improve.

It's not permanent! Fight through it. This is also a sign of a positive transition period with New Wash. Think of it like shedding the old, damaged skin and making way for a healthier scalp.

Keep the faith. More times than not we've found that those who are experiencing excessive grease aren't actually using New Wash correctly. New Wash is new in many ways, and believe it or not we have to relearn how to wash our hair. Watch The Art of Washing film to get the proper technique and say goodbye to grease. Tip: try washing twice each time for a while.

You are probably not getting all of the product out of your hair. Rinse more thoroughly using your hands like squeegees, or try washing more often during the first two weeks of using New Wash and then lessen the frequency.

Similar to massaging New Wash through the scalp and hair to make sure it cleans well, use the same massage technique when rinsing to make sure it all comes out.

Make sure to coat your hair evenly with New Wash and try letting it sit longer. Also try using Hair Balm afterward to add moisture.

Yes, New Wash is compatible with all water types. Due to differing mineral content in water, the time it takes to rinse New Wash out of hair can vary, so take your time and rinse thoroughly, working your hands through your hair while you do.

Experiencing hair loss is not normal with New Wash; Most people report less hair loss, but a few who experienced more realized in hindsight it was related to factors like the seasons, or stress. Some of us who go several days between washings notice more hair in the drain only after washing, which is to be expected.

You can continue to use your toner without a problem (as long as it’s not a tinted shampoo). Alternatively, we recommend mixing Virgin Snow from Manic Panic with New Wash, and you probably won’t have to tone as often.

Yes, we have customers with dreadlocks who have had success with New Wash.