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We’re rethinking everything about hair – from washing to retailing.

You’ll never have to use shampoo again. And conditioner? Forget about it.

Meet the future of clean: New Wash

  • 100% detergent-free
  • 100% biodegradable
  • Conditions while it cleanses
  • Available in 3 formulas
  • Preserves color (perfect while doing color)
  • Non-toxic ingredients
  • Non-synthetic fragrance
  • Transformational
Find out more

Styling has never looked so good

  • More with less: An edited lineup
  • Designed to support the benefits of New Wash
  • Made with premium, non-toxic ingredients
  • Developed for everyday use
  • Multifunctional and mixable
Find out more

Don’t get cut out of e-commerce. We’ll cut you in.

You are the backbone of our industry, and our business model works for all types of hairdressers. We promise a commission on every client purchase – in-salon or online – and on every purchase made by hairdressers you refer who help our community grow and prosper.

Retail reimagined:

In person

Keep inventory on hand for clients in the salon.


Share your custom link with clients and hairdressers and earn every time they purchase.

One size does not fit all.


A Salon Story

“Here was a product that fit my own lifestyle – one that doesn’t have all the ingredients I was moving away from. The business model allows stylists to offer a product they believe in and earn more commissions on sales. It’s very smart.”
Nackie Karcher
The Karcher Brooklyn, New York

Your free trial

Are you a Hairdresser? Try New Wash. It’s on the house.


Questions? We’ve got answers.

Just share your custom Client Referral Link to clients! Every time someone purchases using your link, you earn commission. Plus share your separate Hairdresser Referral Link with other hairdressers and get rewarded for helping to grow our community.

No, you don’t have to carry inventory and we don’t have minimum orders! Contact a member of the Hairstory team and make a plan that aligns with your personal business goals.

While you don’t have to exclusively work with Hairstory, hair washed with New Wash performs differently and our styling products were developed to be used on healthier hair!

No! Sell through your personal Client Referral Link, which you can share with clients to receive commission on their online orders.

Yes! It’s your job to educate clients as they transition to a new style of washing and act as a touchpoint should they have questions or concerns.