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Salon Owners

Join the e-commerce revolution.

One size doesn’t fit all, and our business model works for any salon whether a small boutique or a multi-location enterprise. Empowering salons with the means to participate in e-commerce has been our mission from the start.

Perks of joining us

  • A customized business plan

    We work with you to meet your needs.

  • Your inventory, your rules

    Stock as much or as little as you wish with free shipping on every order.

  • Never get cut out of retail sales again

    Whether in-person or online, every sale earns a profit.

  • Generous backbar and stylist station program

    Earn points when you or your clients make Hairstory purchases, and redeem them to restock your backbar.

  • Earn passive income

    Hairstory customers are loyal, which means that as long as they keep using Hairstory products – even if they move away or change salons – you maintain an income stream!

  • Restock with ease

    Running low? Order online without having to contact a representative.

  • Only pay for what you sell

    For qualifying salons we consign inventory and you pay us only when products are sold.

  • Healthier hair means happier clients

    Happy clients keep coming back, buy more products, and refer friends. Hairstory products can actually improve client retention.


“This model is so mind-blowing. As a salon, it has literally saved us while we have been closed during this pandemic. This has been a lifesaver for our business.”

Chri Longstreet and Jayne Matthews

Edo Salon

San Francisco, CA

Joined in 2015

“Knowing that my guests are only putting the absolute best and safest ingredients on their hair is such a WIN… Not to mention – their color looks better for so much longer! Happy guests = happy salon owner!”

Katie Anzalone

Parlor House

Monroe, LA

Joined in 2020

“The New Wash concept is how I have been dealing with my own hair for years, and it is great to have a product to do this... I use it as my go-to back bar.”

Colin Teitzel

Brave Hair

Sydney, Australia

Joined in 2019

Your free trial

Are you a Hairdresser? Try New Wash. It’s on the house.

Supporting Your Business

You worked hard to build your business. Let us help you make the best of it.


The next chapter of your hair story starts with New Wash.