Conventional hair washing lives in two discrete categories:
Shampoo and conditioner.
But while shampoo cleans (strips),
conditioner moisturizes (to cover up shampoo damage).

What cleans and moisturizes hair –
but isn’t shampoo or conditioner?
New Wash does.

Meet a whole new category of haircare:
3 formulas allow any type of hair to flourish.

FREE SHIPPING ON YOUR FIRST ORDER!