- Edition 7, Chapter 8 - 


by Alexander Brebner





They used to call me Jimmy Page because my hair was full of movement and volume. It was nice to have that hair, but now I think I’m less ’70s and a little bit more feminine.

Fefa Romanova is an artist to the extent that her work can exclude all else. “I just think about art and forget about my appearance sometimes. I get really involved; I even dream about art. And then I forget myself a little bit.” But that’s not to say how she looks hasn’t mattered. Like many artists, she has gone through her periods: The Fashion Period was “more intellectual and very classic, a little bit french with short hair, like Coco Chanel. I even wore just black and white, like a minimalist. I used to buy only from vintage shops, even very expensive ones.” The Color Period involved “painting a lot, and friends start to give me clothes, colorful clothes. I think I spent two or three years without buying clothes.” Her Gypsy Period was in her native Sao Paulo where “my friends are really ’50s, rockabillies, and rock and roll from the ’70s. They used to call me Jimmy Page because my hair was very full of movement and volume. It was nice to have that hair, but now I think I’m less ’70s and more girly, a little bit more feminine.”

Fefa was never the traditional Brazilian girl with long, straight, blonde hair. But that didn’t stop her mother – “A true Brazilian who liked her blonde, but very blonde, like Marilyn Monroe” – from trying to make her one. “My mom introduced me to the straightener when I was thirteen years old. She bought the flat iron and I started to do that, many times.” But Fefa describes herself as “a bit of a rebel when I was young, and a little bit anarchist, so I started to really cut my hair, and once I even dreadlocked it. I didn’t need any help; I was very unstable, but you know, it was cool.”

When Fefa arrived at Hairstory Studio, she described her hair as in transition and in search of elusive “balance,” and only got a haircut every two years. “It’s funny, she says, “I used to be single so I didn’t give a shit for it. I never wanted to attract anyone, because I have so many friends and I’m not a seduction girl. Now I have a boyfriend, and as soon as Paul and I started dating I started to care more about my appearance.” In fact, Paul cut her hair recently, which Wes politely described as "unbalanced."


Fefa, before and after.


So Wes gave her a new haircut with the intention of, “Creating seamless layers and an organic flow.” Fefa didn’t know which direction her transformation would take, but says, “With this hair I know that it’s going to be something. Before, I used to look more hippie, I guess. But this hair is more city girl’s curly. A little chic, a little casual.”

With so many chapters of her hair story behind her, she can appreciate our company name. “It’s nice to think about which kind of story you can tell. I can wear my hair curly or straight.” Either way, she is grateful to her friend and our press liaison Gina for bringing her to us. “Otherwise I would be Jimmy Page forever!”