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Stop washing your color (and money) down the drain with shampoo.

Shampoo contains detergents that cause color to fade quickly…

New Wash is the solution, cleansing your hair without detergents, helping retain color, moisture, and overall hair health.

Thanks, but you had me at "color." I'm ready to buy!

1. Moisture-rich

Premium conditioning agents moisturize to help maintain hydration and color retention.


2. Say No to conditioner

We promise, no conditioner needed! New Wash detangles even the thickest hair.


3. Keeps haircolor vibrant

No detergent means less color fade.

Shampoo contains detergent that removes everything in its path, including color.


4. Go longer between washes

No harsh detergents mean less oil production, less washing, less color down the drain.


5. Natural, cruelty-free formula

New Wash is an oil-based cleanser with premium essential oils and natural cleansing agents. We test on people, never on animals.


6. Good for the scalp, good for the planet

Not only is New Wash biodegradable, but we donate 1% of every 8-oz purchase to organizations working on water conservation. Every customer can make an impact.


“After two weeks, the dryness and greasiness had - pretty much - subsided, and my hair definitely had a glossy sheen to it. It looked shiny in photos - something I've never experienced before - and I genuinely felt as though I was doing my tresses a good deed.”

“If you have been looking for a way to break free from your shampoo and conditioner, Hairstory just might be your ticket out.”

“I've been using it since October 2016 and have zero complaints—in fact, and at the risk of appearing to veer into hyperbolic territory, my hair (which is significantly lightened, long and thick), has never been easier to care for or felt better than with this product”

New Wash Original

The cult-favorite, one-step hair wash solution.

This detergent-free, creamy hair wash formula cleans and conditions hair, restoring your scalp’s natural balance without stripping it of its good oils or protective barrier. Made with gentle essential oils and naturally-derived ingredients that won’t damage your hair or the environment.

8529 Reviews


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8 Weeks
The hype is real.

Don’t just take our word for it – read real customer reviews from New Wash converts. Search your hair type or enter any keyword.

4.16 / 5.0 (8529)

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