Bumble and Bumble founder Michael Gordon helped create many of the brand’s ahead-of-the-curve products. His latest company, Hairstory, contributed to the co-washing boom with its Purely Perfect Cleansing Creme, which launched in 2013. Now rechristened New Wash with a silkier feel, the no-lather shampoo anchors Hairstory’s edited trio of no-fuss styling aids (for tamed air-drying, polished blowouts, and piece-y texture). Turns out, Gordon’s knack for shaking up the industry is grounded in simplicity. “I embraced this idea of less is more,” he sums up.
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