New Wash Challenge


While our primary inspiration for creating New Wash was to free hair from the tyranny of shampoo, New Wash is the single best product you can use for color retention.

For this reason, we’ve created the “New Wash Challenge” where we invite you to test New Wash head to head with any shampoo of your choosing. If you want to use wefts, we’ll supply them, and you can earns 1,000 backbar points when you post your results on the Hairstory Hairdresser Facebook page.

The results to date have been astonishing. Here is a sampling of our hairdresser’s submissions.  

Steven Peterson
Steven Peterson
Gigi Manapat
Gigi Manapat
Lindsey Williams
Lindsey Williams
Carissa OBrien
Carissa OBrien

Here’s how it works:

We know that if it foams, it has detergent, and if it has detergent, it strips hair. But how do you demonstrate that?

Well, Steven Peterson, Hairstory Hairdresser, found a way. He dyed bleached wefts blue and washed some 10 times with so-called color-safe shampoos (one with a French name that starts with K and the other a more mid-priced brand that ends with -Proof) and another with New Wash. The results are astonishing. View Steven’s experiment and others on the Hairstory Hairdresser Facebook page.

We invite you to replicate this experiment. Here’s the protocol; it may be the evidence you need to convince clients to wash the New way.

Post your results on the Hairstory Hairdresser Facebook page and receive 1000 backbar points.


1 weft, approximately 10” wide, 100% human hair, lifted to level 9-10.

Direct dye; New Wash; 2 traditional shampoos that claim to be color-safe.


  1. Wash weft first.
  2. Cut weft into 5 sections.
  3. Leave 1 section as it is (A).
  4. Apply direct dye to the remaining sections (B, C, D & E).
  5. Leave B unwashed.
  6. Wash C with New Wash 10 times.
  7. Wash D with one shampoo 10 times.
  8. Wash E with the second shampoo 10 times.
  9. Blow dry C, D & E.
  10. Display all side by side to compare.

Where: Post photos or video of your results on the Hairstory Hairdresser Facebook page.

When: Why wait? Do it today.


Here are a couple of color specific New Wash questions and answers:

Q: Can you use New Wash to rinse color?

A: Yes.

Q: Can you use New Wash to rinse bleach?

A: Yes

Q: Can you use New Wash with Olaplex?

A: Yes