THE CLEANSER FOR COLOR-TREATED HAIR
Hairstory New Wash is the single best (un)shampoo for color retention.
Say no to fading and damage, and say yes to brilliant, luscious hair.
Today is the day you make your color story a love story.
NEW WASH FOR COLOR-TREATED HAIR
New Wash cleans hair with a proprietary blend of essential oils and naturally derived saturated cleansers – no detergents or synthetic compounds. It’s one of the best alternative to shampoo for colored hair as it doesn’t contain strip hair of natural oils – or color. It conditions hair while it cleanses, and leaves it tangle-free. Over time, it revives hair abused by detergent, damaged by bleach, and fried by heat styling. Color lasts far longer, and troubled scalps become so much happier.
I’ve gone from using shampoo and gobs of conditioner, plus a styling balm, plus a mask at least once a week, to using only New Wash. I comb it through in the shower and the comb glides effortlessly through. My scalp feels tingly and clean, and my hair looks and feels shiny, soft and healthier than ever. When I noticed my bottle was nearly gone, I re-upped with the $90 Fan Club subscription (paid for out-of-pocket), which includes a refillable aluminum bottle.
Kristen Philipkoski, Forbes Reporter
It’s not world peace, but it’s personally life-changing in my hair wash game. I wash my hair every day. Maybe I don’t need to, but it’s a habit and I’m not changing. New Wash has made that a-ok. I’m not stripping my hair every day with a sudsing shampoo (and my color is now lasting longer), and the results are great texture. I’m a forever fan.
Ce, Verified Buyer
Literally Changes your Hair: I love this product and so does my hair and scalp. I’m 56 but have the hair of someone in my 30s (so said someone to me recently). I’ve had problems with dry scalp most of my life and I also color my hair which doesn’t help. New Wash has soothed my scalp, keeps the color much longer and makes my hair easier to manage. Excellent product!
Jane, Verified buyer
FREQUENTLY ASKED QUESTIONS
1. WHY IS NEW WASH GOOD FOR COLOR-TREATED HAIR?
New Wash has no harsh detergents – in fact no detergent at all – to dry out hair and strip away color. It conditions hair while it cleanses and leaves it tangle-free. Over time, it revives hair abused by detergent, damaged by bleach, and fried by heat styling – and soothes scalp inflammation.
2. DO I NEED TO WASH MY HAIR DIFFERENTLY WITH NEW WASH?
Yes! Within a few weeks, you may need to wash your hair less often – another reason color lasts far longer. Proper washing involves 3 kinds of energy: Chemical (which you have in New Wash); thermal (from the hot water in your shower); and mechanical (literally at your fingertips). The difference is mechanical; you will need to scrub more vigorously than you do with shampoo.
3. WHAT IS THE DIFFERENCE BETWEEN SULFATE-FREE AND DETERGENT-FREE?
Sulfate-free shampoos have been rising rapidly in popularity, and for good reason: Sulfates are one of many harsh detergents used in shampoos (and cleansers of many types) – that can compromise our hair and scalp health. Substitute detergents are common, but we highly recommend avoiding ALL detergents for your personal care!