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New Wash

New Wash Deep

620 reviews

Amazing hair is possible. Get a deeper clean that’s gentle and safe. Free yourself from the damage by shampoo with New Wash Deep.

TOTAL

$40.00

Free shipping on all subscriptions and on your first order when you create an account.

We are committed to transparency. Below is a complete listing of every single ingredient, even those in concentrations so low they would not typically be included (and are not required by law). Tap on each to see what it does and how EWG rates its toxicity.

CLEANSING

Aloe Barbadensis Leaf Juice5

,

Cleanses pores and enhances the appearance of dry or damaged skin on the scalp by reducing flaking and restoring suppleness. EWG score: 1

Simmondsia Chinensis (Jojoba) Seed Oil

,

loosens and dissolves hardened sebum around the hair follicle that can cause hair loss; removes build-up from styling products; conditions, moisturizes, softens hair and skin; brings out natural color and brilliance. EWG score: 1

Oenothera Biennis (Evening Primrose) Oil

,

removes soil and build-up; nourishes dry hair. EWG score: 1

Helianthus Annuus (Sunflower) Seed Oil

,

a cleansing agent that contains essential fatty acids and high levels of vitamin E to help to remove soil and build-up from the hair. EWG score: 1

Mentha Piperita (Peppermint) Oil

,

astringent properties; helps normalize oil production and stimulate circulation. EWG score: 1

Acetic Acid

,

The benefits of Apple Cider Vinegar (ACV) are almost endless. ACV can help maintain the property pH of your hair while helping to remove build-up without stripping the hair of its natural oils. It also has the ability to help the hair look smoother and shinier while improving the hair softness. EWG 1

Pyrus Malus (Apple) Fruit Extract

.

The benefits of Apple Cider Vinegar (ACV) are almost endless. ACV can help maintain the property pH of your hair while helping to remove build-up without stripping the hair of its natural oils. It also has the ability to help the hair look smoother and shinier while improving the hair softness. EWG 1

CONDITIONING

Stearamidopropyl Dimethylamine

,

conditions without build-up; improves wet and dry combing; provides static control. EWG score: 1

Cetyl Alcohol

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vegetable-derived; coats each hair strand; helps soften the scalp; provides lotion-like properties without a greasy feeling. EWG score: 1

Stearyl Alcohol

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gives a smooth, soft feeling to hair by helping the cuticle lie flat on the surface. EWG score: 1

Dicetyldimonium Chloride

,

provides excellent conditioning properties while improving wet combing and feel. EWG score: 2

Equisetum Arvense Extract

,

rich mineral content helps to strengthen and condition the hair shaft; provides shine and elasticity; promotes circulation and rejuvenation with a soft, smooth, firming effect on skin. EWG score: 1

Behentrimonium Methosulfate

,

It is not a sulfate, actually it is a compound derived from rapeseed oil and is considered to be one of the mildest conditioning and hair-detangling ingredients available providing softness to the hair. EWG score: 3

Santalum Album (Sandalwood) Oil1

.

fragranc. EWG 2

OTHER

Keratin and Hydrolyzed Keratin

,

proteins that strengthen hair and protect it from environmental stress, sourced from New Zealand sheep wool fibers. EWG score: 2

Rosa Centifolia Flower Water

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water infused with Rose oil enhances fragrance. EWG score: 1

Menthyl Lactate

.

cools and stimulates the scalp. EWG score: 1

OTHER NON-KEY

Gluconolactone

,

moisturizer, chelant. EWG score: 1

Panthenol

,

form of vitamin B5, used as a moisturizer to help control split ends and help provide thickening and shine to hair. EWG score: 1

Sodium Benzoate

,

preservative. EWG score: 2

Urtica Dioica (Nettle) Extract

,

provides shine and gloss to hair. EWG score: 1

Calendula Officinalis Flower Extract5

,

skin conditioning agent that soothes and protects the scalp and helps keep it healthy and supple. EWG score: 1

Chamomilla Recutita (Matricaria) Flower Extract5

,

anti-inflammatory that helps maintain a healthy scalp. EWG score: 1

Isopropyl Alcohol

,

present at a concentration that is not required by law to be on the ingredient list at all. It is combined with dicetyldimonium chloride. Alongside carefully chosen conditioning agents and specific oils, it has been optimized to avoid any drying effects, and to deliver exceptional conditioning without buildup. EWG score: 2

Citric Acid

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pH adjuster. EWG score: 1

Trisodium HEDTA2

,

ingredient chelating agent. EWG score: 1

Calcium Gluconate2

,

ingredient anti-caking agent. EWG score 1

Phenoxyethanol2

,

Is an incidental ingredient within the formula (it preserves the Keratin and Hydrolyzed Keratin). Overall the Phenoxyethanol concentration in the formula is less than 0.01%. EWG score: 2

Tocopherol2

,

Antioxidant. EWG score: 1

Cetearyl Alcohol

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Fatty alcohols provide stability and thickening properties. EWG score: 1

Alcohol5

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Is an incidental ingredient coming from three organic extracts, i.e., Rose Hips, Calendula and Chamomile, where it serves as a preservative for these extracts. The alcohol is grain based, and organic.

FRAGRANCE

Cananga Odorata Flower Oil1

,

fragrance. EWG score: 3

Eugenia Caryophyllus (Clove) Leaf Oil1

,

fragrance. EWG score: 3

Aniba Rosaeodora (Rosewood) Wood Oil1

,

fragrance. EWG score: 1

Rosa Damascena Flower Oil1

,

fragrance. EWG score: 1

Myroxylon Pereirae (Balsam Peru) Oil1

,

fragrance. EWG score: 1

Santalum Album (Sandalwood) Oil1

,

fragranc. EWG 2

Jasminum Grandiflorum (Jasmine) Flower Extract1

,

fragrance. EWG 1

Pogostemon Cablin Oil1

,

fragrance. EWG 1

Amyris Balsamifera Bark Oil1

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fragrance. EWG 1

Prunus Amygdalus Dulcis (Sweet Almond) Oil

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fragrance. This oil has been refined, bleached and deodorized and there is no protein present in the Almond Oil.EWG 1

Amyl Cinnamal3

,

fragrance EWG 3

Geraniol3

,

fragrance ingredient. EWG score: 3

Linalool3

.

fragrance ingredient. EWG score: 3

1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic

New Wash Deep

8oz

New to New Wash? Take our quiz and create your custom starter kit

Shampoo is the problem

Detergents found in shampoo strip your scalp of its protective oil barrier. Stripped scalps overcompensate and produce more oil, and oil sends you back to the shower. We call this the wash, grease, repeat cycle.

New Wash is the solution

New Wash cleanses without detergents. No detergents means scalps aren’t overproducing oils to compensate for what was stripped away. Healthy, hydrated hair remains balanced, also eliminating the need for conditioner.

Transforms your hair

Ditch your old wash routine and experience your softest, shiniest, healthiest hair since childhood.

For every hair type

Thick, thin, straight, or curly. New Wash has you cleansed and covered.

Saves you money

One bottle of New Wash does the work of shampoo and conditioner. Plus, healthier hair needs less post-shower products to manage concerns.

How New Wash Deep works for Jennifer

“Less is more. Using New Wash was part of this experience of putting things into my body that feed it in a healthy way instead of stripping it. I go into my shower and there’s just one bottle. Even after the first time I used it, it just felt like there was more of it, that I had more hair. It feels like you’re feeding your hair.”

FAQS

Questions about New Wash? We’ve untangled them here

RESULTS

COST

ENVIRONMENT

PRODUCT

Yes! New Wash has a natural fragrance with notes of rose, ylang-ylang, clove, and other essential oils. It does not contain synthetic fragrances, which can irritate sensitive scalps.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

New Wash can help! A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.

Wash as frequently or infrequently as you see fit! New Wash is gentle enough to be used daily, even on colored hair, but many users have found they can go much longer between washes.

Not when you factor in how many products New Wash replaces! Say goodbye to your shampoo and conditioner, plus many post-shower hair care products used to address styling, tangles, frizz, color-fade, etc. Additionally, many users report needing to wash less, which means a single pouch lasts longer.

Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves.

Biodegradable New Wash comes to you in pouches, not plastic bottles, and one pouch replaces both your shampoo and conditioner. Switching from bottles of shampoo and conditioner to a single pouch of New Wash reduces plastic consumption by 91%.

New Wash is not a shampoo. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily, weekly, monthly (not really recommended); it’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types. Perfect for “normal” scalps, natural curls, and color treated hair! Celebrate your curls! New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash.

Reviews

Don't believe the hair hype?

Customers who broke up with their old haircare routine have a lot to say about our products. Search our hundreds of reviews to see what people with hair just like you are saying.