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New Wash

New Wash Rich

715 reviews

Hair dreams do come true. Wake up to New Wash (Rich). Moisture and weight work with your texture instead of against it. Rich has a new look! Hello, 8-oz pouch. It’s resealable, it hangs, and it’s made of 63% less plastic than the bottle (no more carton)!

TOTAL

$40.00

Free shipping on all subscriptions and on your first order when you create an account.

We are committed to transparency. Below is a complete listing of every single ingredient, even those in concentrations so low they would not typically be included (and are not required by law). Tap on each to see what it does and how EWG rates its toxicity.

CLEANSING

Aloe Barbadensis Leaf Juice

,

Simmondsia Chinensis (Jojoba) Seed Oil

,

Oenothera Biennis (Evening Primrose) Oil

,

Helianthus Annuus (Sunflower) Seed Oil

,

Mentha Piperita (Peppermint) Oil

.

CONDITIONING

Stearamidopropyl Dimethylamine

,

Cetyl Alcohol

,

Glycerin

,

Stearyl Alcohol

,

Dicetyldimonium Chloride

,

Equisetum Arvense Extract

,

Behentrimonium Methosulfate

.

OTHER

Keratin and Hydrolyzed Keratin

,

Rosa Centifolia Flower Water

,

Menthyl Lactate

,

Water/Aqua/Eau

.

OTHER NON-KEY

Gluconolactone

,

Panthenol

,

Sodium Benzoate

,

Lavandula Angustifolia (Lavender) Flower Extract

,

Isopropyl Alcohol

,

Citric Acid

,

Ceteareth-20

,

Trisodium HEDTA2

,

Calcium Gluconate2

,

Phenoxyethanol2

,

Tocopherol2

,

Cetearyl Alcohol

.

FRAGRANCE

Cananga Odorata Flower Oil1

,

Eugenia Caryophyllus (Clove) Leaf Oil1

,

Aniba Rosaeodora (Rosewood) Wood Oil1

,

Rosa Damascena Flower Oil1

,

Myroxylon Pereirae (Balsam Peru) Oil

,

Santalum Album (Sandalwood) Oil1

,

Jasminum Grandiflorum (Jasmine) Flower Extract1

,

Geraniol3

,

Linalool3

,

Pogostemon Cablin Oil1

,

Amyris Balsamifera Bark Oil1

,

Prunus Amygdalus Dulcis (Sweet Almond) Oil

.

1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic

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New Wash Rich

8oz

new-wash-rich-1.png

New to New Wash? Take our quiz and create your custom starter kit

Shampoo is the problem

Detergents found in shampoo strip your scalp of its protective oil barrier. Stripped scalps overcompensate and produce more oil, and oil sends you back to the shower. We call this the wash, grease, repeat cycle.

New Wash is the solution

New Wash cleanses without detergents. No detergents means scalps aren’t overproducing oils to compensate for what was stripped away. Healthy, hydrated hair remains balanced, also eliminating the need for conditioner.

Transforms your hair

Ditch your old wash routine and experience your softest, shiniest, healthiest hair since childhood.

For every hair type

Thick, thin, straight, or curly. New Wash has you cleansed and covered.

Saves you money

One bottle of New Wash does the work of shampoo and conditioner. Plus, healthier hair needs less post-shower products to manage concerns.

How New Wash Rich works for Michelle

“I discovered Hairstory, and New Wash and Hair Balm... that make my hair the way that it was when I was little. When you use New Wash, your hair feels like hair again. It has changed the way I feel about myself. Things that I thought were flaws... I started to realize were unique and beautiful, just like my hair.”

FAQS

Questions about New Wash? We’ve untangled them here

RESULTS

COST

ENVIRONMENT

PRODUCT

Yes! New Wash has a natural fragrance with notes of rose, ylang-ylang, clove, and other essential oils. It does not contain synthetic fragrances, which can irritate sensitive scalps.

New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

New Wash can help! A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.

Wash as frequently or infrequently as you see fit! New Wash is gentle enough to be used daily, even on colored hair, but many users have found they can go much longer between washes.

Not when you factor in how many products New Wash replaces! Say goodbye to your shampoo and conditioner, plus many post-shower hair care products used to address styling, tangles, frizz, color-fade, etc. Additionally, many users report needing to wash less, which means a single pouch lasts longer.

Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves.

Biodegradable New Wash comes to you in pouches, not plastic bottles, and one pouch replaces both your shampoo and conditioner. Switching from bottles of shampoo and conditioner to a single pouch of New Wash reduces plastic consumption by 91%.

New Wash is not a shampoo. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily, weekly, monthly (not really recommended); it’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types. Perfect for “normal” scalps, natural curls, and color treated hair! Celebrate your curls! New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash.

Reviews

Don't believe the hair hype?

Customers who broke up with their old haircare routine have a lot to say about our products. Search our hundreds of reviews to see what people with hair just like you are saying.