New Wash (Rich)

Hair dreams do come true. Wake up to New Wash (Rich). Moisture and weight work with your texture instead of against it. Rich has a new look! Hello, 8-oz pouch. It’s resealable, it hangs, and it’s made of 63% less plastic than the bottle (no more carton)!

446 reviews
8 oz | 236 ml
$40.00

Shampoo is the problem: New Wash (RICH) is the solution.

People are only now waking up to the fact that shampoo is the worst product you can use on your hair. The detergent in shampoo over-cleans and strips away your body’s natural protective oil barrier; your body responds by over-producing oil. You slather on conditioner to replace some of the moisture that was stripped away, and before you know it you’re feeling greasy again because your scalp has been busy protecting itself. It is a perfect, vicious cycle that is great for shampoo companies but horrible for your hair and scalp.

New Wash (Rich) cleans without detergent, and never strips away your protective barrier. It only removes excess oil, dirt and styling products. It leaves what should stay and removes what needs to be washed away. When you switch to New Wash (Rich), you break the vicious cycle and your scalp calms down. Your hair is happier, healthier, and simply looks and feels much better!

Why new wash is the best hair
product money can buy

TRANSFORMS
YOUR HAIR


The softest, shiniest, healthiest hair since you were a kid - we promise.

EXTRA MOISTURE


Formulated to hydrate dry locks, optimize curl, and keep color longer.

REPLACES SHAMPOO AND CONDITIONER

And most of your other products too - deep conditioners, masques, detanglers…

SAVES YOU MONEY


Time between purchases = 82 days That’s only 3-4 bottles a year! At less than $160!

SAY NO TO CONDITIONER

We promise, no conditioner needed! New Wash (Rich)
 detangles even the thickest hair.

GO LONGER
BETWEEN WASHES


No over-production of oil means day two and day three are wash-free.

NATURAL, CRUELTY FREE FORMULA

Just say no to detergent! Only high-quality essential oils and natural cleansers are used in this recipe.

KEEPS COLORED
HAIR VIBRANT


Less fading means longer-lasting color.

Will this work for your hair type? (Yes!)

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types.
 

Dry-to-Drier

Perfect for those parched locks. Extra conditioning for your color and curls!

Curly

Celebrate your curls! New Wash (Rich) works with your hair texture instead of against it.

Color-treated

This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain).

Fine

New Wash (Rich) makes fine hair even softer and silkier while helping to make it easier to manage and style.

Maturing

Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash (Rich).

How New Wash saves you money & time

Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash. Spend far less on your hair with New Wash (Rich); great hair is just one bottle away.

$535 - $160 = $375/year SAVED (Smart!)

New Wash (Rich) simplifies your routine, period. Say so long to all those other products cluttering your shelves.

No hair-damaging detergents. Less waste. Cruelty free.

New Wash (Rich) cleans hair with a proprietary blend of essential oils, and naturally-derived saturated cleansers – detergent-free, sulfate-free, paraben-free, synthetic fragrance-free – and cruelty-free!

We also strive to reduce waste. If you love New Wash (Rich), join the New Wash Club to receive a reusable aluminum bottle and refill pouches. Help reduce plastic waste!
 

Reviews

Top questions about
New Wash (Rich)

Isn't it expensive?

$40 can seem like shampoo shock, but it’s not, really, we promise. Right off the bat you are decreasing your products from two (shampoo & conditioner) to one. And many people even find they can chuck their masques, detanglers and deep conditioners in the trash. Big savings, right?! And, with New Wash (Rich) time between washes can be extended which means less product used and even more savings!

What if I have dandruff/flakes?

Flakes? Fear not! New Wash (Rich) has the cleansing benefits of shampoo but none of the risks it poses for dry hair. Instead of moisture-sapping detergent, an ingenious blend of essential oils, horsetail extract, and saturated fats dissolve the impurities you don’t want while managing the natural oils that healthy hair needs. New Wash (Rich) provides extra conditioning while it cleanses, putting an end to a parched scalp.

Will my hair smell good?

Yes! Instead of using synthetic fragrance that is super strong and far from being sensitive to your scalp, New Wash (Rich) uses a natural fragrance with soft notes of Rose, Ylang Ylang Clove and other essential oils.

How often should I wash my hair with New Wash (Rich)?

You can wash your hair daily, weekly, monthly (not really recommended), it’s completely up to you. New Wash (Rich) is so gentle that you no longer need to worry about stripping your color or drying out your curls. When you start with New Wash (Rich) we suggest that you stick to your regular routine and you will find your rhythm. Many of our customers have found that they can go much longer between washes with New Wash (Rich) - yay! Your strands are safe so wash away.

What is the environmental impact of New Wash?

When you enroll in the New Wash (Rich) refill service it reduces your carbon footprint and packaging waste by 83% and 76% respectively! How? As part of this service you will receive pouches instead of bottles, and our pouches require significantly less plastic to make than plastic bottles. And because you only need one product when you switch to New Wash (Rich), you slash your consumption of hair products (and packaging) in half immediately.

THREE NEW WASH FORMULAS TO CHOOSE FROM

NEW WASH (RICH): EXTRA CONDITIONING
Super thirsty strands need superior moisture. Looking for some serious conditioning? This is the formula for you.

NEW WASH: THE ORIGINAL
Cleanse, condition, detangle and restore your hair and scalp with our original formula. Color stays longer, curls take better shape, and the frizz fight is finished.

NEW WASH (DEEP): OIL BE GONE!
Great for scalps prone to oil over-production. Apple cider vinegar and argan oil help clean deeply.

Not sure which one is right for you?

Ask our wizard!

Press

“As a curly that has been through the ringer when it comes to finding the right hair products, I LOVE sharing when I find a new brand that works for me. So, meet Hairstory.”

KIANA TIPTON,
NATURALLY CURLY

“The results are wild. My long hair air-dries perfectly, with no “squeaky” texture. It is shiny and falls in loose waves, like it did when I was a kid. I don’t need to blow-dry it. My chronic flaky scalp is gone forever. I customarily wash my hair every three days. With New Wash, once a week. When friends remark that my hair looks nice, it’s fun to say, “I haven’t shampooed in six months.” Which is technically accurate.”

MOLLY YOUNG,
NY MAGAZINE

“In my five months using [New Wash], way more people have taken notice of the increased lustre in my hair. I’ve personally noticed a new thickness and ease of movement that I’ve never had — neither before nor during my platinum days.”

ALANA MASSEY,
RACKED

“It’s rare when a zeitgeist-rattling beauty destination opens. We’ve seen our share of glitzy salons with rococo mirrors and complimentary champagne, exclusive celebrity spas with gadgets and gizmos aplenty […] But the reason a downtown New York City studio called Hairstory became an immediate cult sensation and championed by beauty editors is thanks to an artistic commitment frequently compared to Andy Warhol’s Factory.”

KATIE BECKER,
ALLURE

“My life = changed. New Wash is the most incredible blend of non-toxic, nourishing, but somehow also cleansing ingredients that acts as a very gentle cleanser, but also deeply moisturizes your hair. I don’t understand how it works, but I’m super into it.”

LAUREL PANTIN,
COVETEUR

“I am positively baffled by how shiny, hydrated, unoily and thick and lustrous my hair feels post New Wash. [...] I’m so nervous about running out, I’m going to join the Fan Club. The texture reminds me of my hair pre-coloring and pre-over heat styling. I’m telling you, friends. New Wash is a veritable time machine. Get into it.”

AMBER KATZ,
ROUGE18

“It wasn’t until I gave up traditional shampoo and switched to New Wash that I got the glossy, frizz-free waves of my dreams.”

VICTORIA HOFF,
BYRDIE

“Focused on individuality, colour and a liberating, non-conventional approach to hair, the results are artful and inspiring, accompanied by an imperfect standard of beauty that we can get behind.”

WALLPAPER*

“I tried every shampoo and conditioner combo trying to resuscitate my sad, sad hair, and then I tried Hairstory New Wash and all was right with the world.”

RACHEL KRAUSE,
STYLECASTER

“I tried every shampoo and conditioner combo trying to resuscitate my sad, sad hair, and then I tried Hairstory New Wash and all was right with the world.”

RACHEL KRAUSE,
STYLECASTER