For a small company, we have managed to reach a large number of people through the press. While it fuels our growth, it also energizes our cause to help people make better choices, and gives momentum to our movement away from detergent toward more sustainable hairdressing – and better hair. Read on and please share.

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The Cleanser That Saved My Hair from Ruin

"But in my five months using it, way more people have taken notice of the increased lustre in my hair (most people just say it looks shiny, but lustre sounds very hair-product endorsement)."


The Shampoo Replacement I Only Have to Use Once a Week

"Describing a shampoo as “cult” is like describing a laundry start-up as “revolutionary,” or a Katy Perry outfit as “iconic.” The adjective mocks its own premise. I understand this. But I am going to write about a cult shampoo anyway, because “cult” is the only way to describe this bottle of enigmatic, white goo. The brand is Hairstory, and the product is called New Wash."


A New Way to Wash Your Hair?

"I'm not going to call out any miracles here, but I am pretty damn excited about Hairstory's New Wash which has completely and positively disrupted the last 30 days of my haircare routine."


most likely to succeed

Fashion Magazine | April 2017

Heads will roll

Nylon | April 2017

The making of a whole new way to wash hair

Forbes | March 16th, 2017

My Daily Hair Routine

Valentina Dang | February 14th, 2017

Your first look at new york city's coolest hair salon

Allure | February 1st, 2017

New Wash hair challenge

What Riva Wore | February 1st, 2017

How to Undo a Lifetime of Heat Styling

Sweet | January 31st, 2017

Know thy selfie

The Ones 2 Watch | January 29th, 2017

2017's biggest hair color trend: hygge

Refinery29 | January 25th, 2017

Hairstory New wash is the 2017 way to clean your hair

Spark{le} Blog | January 13th, 2017

9 Hair Trends that Will be Major in 2017

Nylon | January 12th, 2017

Hairstory New Wash Review

Odessa Darling | January 3rd, 2017

This conversation is detergent free: Crude and hairstory discuss the new frontier in personal care

Crude | January 5th, 2017

Beauty for the bathroom: best face forward

Glass Issue 0 | January 2017