New Wash Deep
The cult-favorite, deep-cleansing hair wash solution
For hair that craves a deeper clean – this detergent-free, creamy formula cleans and conditions hair, restoring your scalp’s natural balance without stripping it of its good oils or protective barrier. Made with gentle essential oils and naturally-derived ingredients that won’t damage your hair or the environment.
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Thanks to this miraculous product I now - finally - love my hair.
India Knight, The Sunday Times
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More reasons to switch to New Wash
Better for your hair
- Won’t strip your hair
- Hair gets less greasy over time
- Made without harmful detergents
- Restores your hair’s natural cycle of oil production
- You can wash your hair less
- Replaces shampoo and conditioner
- Works on every hair type
- Saves you money
- Try it risk-free
Better for the planet
- We donate 1% of all 8oz NW sales to water related causes
- Saves plastic
Detergents in shampoo strip and overclean your hair, causing your scalp to overcompensate and produce more oil; oil sends you back to the shower. Basically, you're stuck in a vicious cycle.
Instead of using detergents, New Wash Deep harnesses the power of essential oils to cleanse and condition, allowing your hair and scalp to return to its healthiest, natural state.
Transforms your hair
This creamy formula for oilier hair types is formulated to bring out your softest, shiniest, healthiest hair since childhood. Like a reset button for your hair.
For every hair type
Thick, thin, straight, or curly—we've tested New Wash Deep on every kind of hair imaginable.
Saves you time and money
New Wash Deep cleanses and conditions with just one step so you can skip the conditioner. Plus, healthier hair means less frequent hair washing and fewer post-shower products.
Your New Wash Questions Answered.
Will my hair smell good?
Yes! New Wash has a natural fragrance with notes of rose, ylang-ylang, clove, and other essential oils. It does not contain synthetic fragrances, which can irritate sensitive scalps.
How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.
What if I have dandruff/flakes?
New Wash can help! A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.
How often should I use New Wash?
Wash as frequently or infrequently as you see fit! New Wash is gentle enough to be used daily, even on colored hair, but many users have found they can go much longer between washes.
Is it a shampoo?
New Wash is not a shampoo. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
Is it a conditioner?
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Will it clean my hair?
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
How often should I wash my hair with New Wash?
You can wash your hair daily, weekly, monthly (not really recommended); it’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
How does New Wash work?
New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!
Will this work for my hair type?
“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types. Perfect for “normal” scalps, natural curls, and color treated hair! Celebrate your curls! New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash.
What is the environmental impact of New Wash?
Biodegradable New Wash comes to you in pouches, not plastic bottles, and one pouch replaces both your shampoo and conditioner. Switching from bottles of shampoo and conditioner to a single pouch of New Wash reduces plastic consumption by 91%.
Isn’t it expensive?
Not when you factor in how many products New Wash replaces! Say goodbye to your shampoo and conditioner, plus many post-shower hair care products used to address styling, tangles, frizz, color-fade, etc. Additionally, many users report needing to wash less, which means a single pouch lasts longer.
How New Wash saves me money & time?
Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves.
The hype is real.
Don’t just take our word for it—read real customer reviews from recent New Wash converts. You can even search by your hair type
3.8 / 5.0 (1168)