New Wash is not a shampoo. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

You can wash your hair daily, weekly, monthly (not really recommended); it’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types. Perfect for “normal” scalps, natural curls, and color treated hair! Celebrate your curls! New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash.

Biodegradable New Wash comes to you in pouches, not plastic bottles, and one pouch replaces both your shampoo and conditioner. Switching from bottles of shampoo and conditioner to a single pouch of New Wash reduces plastic consumption by 91%.

Not when you factor in how many products New Wash replaces! Say goodbye to your shampoo and conditioner, plus many post-shower hair care products used to address styling, tangles, frizz, color-fade, etc. Additionally, many users report needing to wash less, which means a single pouch lasts longer.

Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves.