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New Wash Rich

The cult-favorite, moisture-rich(er) hair wash solution

For hair that craves more moisture – this detergent-free, creamy moisturizing hair wash formula cleans and conditions hair, restoring your scalp’s natural balance without stripping it of its good oils or protective barrier. Made with gentle essential oils and naturally-derived ingredients that won’t damage your hair or the environment.

    1100 Reviews


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    Thanks to this miraculous product I now - finally - love my hair.

    India Knight, The Sunday Times

    Shampoo is the problem

    Detergents in shampoo strip and overclean your hair, causing your scalp to overcompensate and produce more oil; oil sends you back to the shower. Basically, you're stuck in a vicious cycle.

    New Wash is the solution

    Instead of using detergents, New Wash Rich moisturizing hair wash harnesses the power of essential oils to cleanse and condition, allowing your hair and scalp to return to its healthiest, natural state.

    Transforms your hair

    This creamy, deep-conditioning formula for drier hair types is designed to bring out your softest, shiniest, healthiest hair since childhood. Like reset button for your hair.

    For every hair type

    Thick, fine, straight, or curly – we've tested New Wash Rich on every kind of hair imaginable.

    Saves you time and money

    New Wash Rich moisturizing hair wash cleanses and conditions with just one step so you can skip the conditioner. Plus, healthier hair means less frequent hair washing and fewer post-shower products.

    The hype is real.

    Don’t just take our word for it – read real customer reviews from New Wash converts. Search your hair type or enter any keyword.

    4.38 / 5.0 (1100)

    Love it!
    Dec 3, 2021
    this stuff cleans my hair like no other it’s the absolute BEST! never ever going back.
    by ysabella bReviewer
    love new wash
    Dec 2, 2021
    I have been using new wash for a few years and I love it. It makes my hair soft, it smells good, and I have had no scalp issues since I started using it. I used to get dry scalp in the winter and don't have that issue anymore. I use the hairstory brush every time I u... Read more
    by Amy SReviewer
    Amazing Results!
    Nov 30, 2021
    I have ultra fine, color-treated, drier than dry hair and after one wash noticed a difference in the dryness and frizz. I use the dryer/brush combo and my hair is much easier to style now! I can't wait to add the heat protector to my styling lineup. I can't recommend th... Read more
    by Tracey KReviewer

    More reasons to switch to New Wash

    Better for your hair

    • Won’t strip your hair
    • Hair gets less greasy over time
    • Made without harmful detergents
    • Restores your hair’s natural cycle of oil production


    • You can wash your hair less
    • Replaces shampoo and conditioner
    • Works on every hair type
    • Saves you money
    • Try it risk-free

    Better for the planet

    • Biodegradable
    • We donate 1% of all 8oz NW sales to water related causes
    • Saves plastic

    How New Wash Rich works for Michelle

    Your New Wash Questions Answered.

    Yes! New Wash has a natural fragrance with notes of rose, ylang-ylang, clove, and other essential oils. It does not contain synthetic fragrances, which can irritate sensitive scalps.

    New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.

    New Wash can help! A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.

    Wash as frequently or infrequently as you see fit! New Wash is gentle enough to be used daily, even on colored hair, but many users have found they can go much longer between washes.

    New Wash is not a shampoo. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.

    New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.

    Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

    You can wash your hair daily, weekly, monthly (not really recommended); it’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.

    New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!

    “Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types. Perfect for “normal” scalps, natural curls, and color treated hair! Celebrate your curls! New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash.

    Biodegradable New Wash comes to you in pouches, not plastic bottles, and one pouch replaces both your shampoo and conditioner. Switching from bottles of shampoo and conditioner to a single pouch of New Wash reduces plastic consumption by 91%.

    Not when you factor in how many products New Wash replaces! Say goodbye to your shampoo and conditioner, plus many post-shower hair care products used to address styling, tangles, frizz, color-fade, etc. Additionally, many users report needing to wash less, which means a single pouch lasts longer.

    Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves.

    The hype is real.

    Don’t just take our word for it—read real customer reviews from recent New Wash converts. You can even search by your hair type

    4.38 / 5.0 (1100)

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    For ultimate results, pair New Wash with these products…


    Hair Balm

    Part leave-in conditioner, part curl cream, part frizz-fighter – 100% magic.

    Learn More


    Silicone Shower Brush

    Stimulates blood flow. Removes product buildup. Feels amazing.

    Learn More

    Not sure which New Wash to get?

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