New Wash Rich Kit
Looking for the best hair of your life? You can have it when you quit shampoo and switch to New Wash. New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free.
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We are committed to transparency. Below is a complete listing of every single ingredient, even those in concentrations so low they would not typically be included (and are not required by law). Tap on each to see what it does and how EWG rates its toxicity.
Aloe Barbadensis Leaf Juice,
Simmondsia Chinensis (Jojoba) Seed Oil,
Oenothera Biennis (Evening Primrose) Oil,
Helianthus Annuus (Sunflower) Seed Oil,
Mentha Piperita (Peppermint) Oil.
Equisetum Arvense Extract,
Keratin and Hydrolyzed Keratin,
Rosa Centifolia Flower Water,
Lavandula Angustifolia (Lavender) Flower Extract,
Cananga Odorata Flower Oil1,
Eugenia Caryophyllus (Clove) Leaf Oil1,
Aniba Rosaeodora (Rosewood) Wood Oil1,
Rosa Damascena Flower Oil1,
Myroxylon Pereirae (Balsam Peru) Oil,
Santalum Album (Sandalwood) Oil1,
Jasminum Grandiflorum (Jasmine) Flower Extract1,
Pogostemon Cablin Oil1,
Amyris Balsamifera Bark Oil1,
Prunus Amygdalus Dulcis (Sweet Almond) Oil.
1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
New Wash Rich Kit
New Wash Rich
Starter Kit Overview
Is this kit for me?
New Wash Rich is ideal if you…
Hair Balm is ideal if you…
Hairstory Brush is ideal if you…
- Have a natural curl or a lot of va-va-volume to your hair
- Struggle with dry or dehydrated strands
- Want to say so long to flakey scalps
- Crave more moisture for dry, dehydrated hair
- Love to rock a natural, air-dried style
- Seek curl definition and hold
- Are tired of leave-in conditioners that weigh strands down
- Seek to fight frizz and flyaways
- Seek the best possible clean alongside New Wash
- Love a scalp massage
- Struggle with scalp oiliness or rinsing product from your hair
How to use New Wash?
Wet hair and apply New Wash from roots to ends. Use our shower brush to distribute product and really scrub that scalp! Let New Wash sit while you wash your body. Rinse really well, using our brush to scrub away leftover product. Don’t forget behind the ears and nape! You should be able to run your fingers through wet hair, no conditioner necessary.
How to use Hair Balm?
The Long and the Short of it: More hair, more Balm. Work through damp hair with fingers or comb, and let air dry. Use on dry hair to touch up frizz or flyaways.
How to use The Shower Brush?
Apply New Wash with your hands and use the brush to vigorously massage your scalp, avoiding circular motions to keep hair from tangling. Rinse thoroughly. Sweep Brush from roots to ends to rinse product from your hair.
What's in it?
New Wash Rich, our most moisturizing formula, contains dicetyldimonium chloride to condition the hair, making it easy to wet comb through and leaving it silky to the touch. Aloe barbadensis juice is added to this formula to cleanse and balance the scalp’s pH, leaving your hair feeling soft and shiny. Plus, the anti-inflammatory properties of aloe work to calm scalps irritated by detergents. Rich also contains sunflower and jojoba seed oils that moisturize and protect the hair from UV rays; loosen stubborn sebum and sticky buildup that gets caught around the hair follicle; and bring out the hair’s natural brilliance! Lastly, equisetum hiemale extract works to rejuvenate and strengthen the hair shaft to help it remain strong and elastic, and avoid breakage. For a more detailed list of ingredients, please see the individual product pages!
Shampoo is the problem
Shampoo is the problem
Detergents found in shampoo strip your scalp of its protective oil barrier. Stripped scalps overcompensate and produce more oil, and oil sends you back to the shower. We call this the wash, grease, repeat cycle.
New Wash is
New Wash is the solution
New Wash cleanses without detergents. No detergents means scalps aren’t overproducing oils to compensate for what was stripped away. Healthy, hydrated hair remains balanced, also eliminating the need for conditioner.
Transforms your hair
Ditch your old wash routine and experience your softest, shiniest, healthiest hair since childhood.
For every air type
Thick, thin, straight, or curly. New Wash has you cleansed and covered.
Saves you money
One bottle of New Wash does the work of shampoo and conditioner. Plus, healthier hair needs fewer post-shower products to manage concerns.
How New Wash Rich works for Michelle
How New Wash Rich works for Michelle
“I discovered Hairstory, and New Wash and Hair Balm...that make my hair the way that it was when I was little. When you use New Wash, your hair feels like hair again. It has changed the way I feel about myself. Things that I thought were flaws... I started to realize were unique and beautiful, just like my hair.”
Questions about New Wash? We’ve untangled them here
Will my hair smell good?
Yes! New Wash has a natural fragrance with notes of rose, ylang-ylang, clove, and other essential oils. It does not contain synthetic fragrances, which can irritate sensitive scalps.
How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oil or flakes. This transition period is natural and more commonly experienced by oily or fine-haired users.
What if I have dandruff/flakes?
New Wash can help! A flaky scalp is often caused by irritating detergents found in shampoo. None of our New Wash formulas contain these irritants. In fact, they will help to calm inflamed, suffering scalps.
How often should I use New Wash?
Wash as frequently or infrequently as you see fit! New Wash is gentle enough to be used daily, even on colored hair, but many users have found they can go much longer between washes.
Isn’t it expensive?
Not when you factor in how many products New Wash replaces! Say goodbye to your shampoo and conditioner, plus many post-shower hair care products used to address styling, tangles, frizz, color-fade, etc. Additionally, many users report needing to wash less, which means a single pouch lasts longer.
How New Wash saves me money & time?
Meet the one product that cleans, conditions, detangles, and repairs – a safer, smarter way to wash and rinse. Spend far less on your hair care with New Wash; great hair is just one bottle away. New Wash simplifies your routine, period. Say so long to all those other products cluttering your shelves.
What is the environmental impact of New Wash?
Biodegradable New Wash comes to you in pouches, not plastic bottles, and one pouch replaces both your shampoo and conditioner. Switching from bottles of shampoo and conditioner to a single pouch of New Wash reduces plastic consumption by 91%.
Is it a shampoo?
New Wash is not a shampoo. Shampoos contain harmful detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols, not detergents, while still removing dirt and grease.
Is it a conditioner?
New Wash is not a conditioner. Conditioner does not clean the hair, it only replaces moisture after shampoo strips it. Though New Wash does contain conditioning elements, it also cleans your hair.
Will it clean my hair?
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
How often should I wash my hair with New Wash?
You can wash your hair daily, weekly, monthly (not really recommended); it’s completely up to you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your curls. When starting out with New Wash, we suggest sticking to your regular routine and you will find your rhythm over time. Many of our customers have found that they can go much longer between washes with New Wash (yay!). Your strands are safe, so wash away.
How does New Wash work?
New Wash cleans hair with a proprietary blend of essential oils and naturally-derived saturated cleansers. Detergent-free, sulfate-free, paraben-free, synthetic fragrance-free. And we do not test on animals. We also strive to reduce waste. If you love New Wash, please join the New Wash Club to receive a reusable aluminum bottle and our refill pouches. Help us reduce plastic waste!
Will this work for my hair type?
“Life-Changing” is the most commonly used phrase across thousands of reviews from customers with all different hair types. Perfect for “normal” scalps, natural curls, and color treated hair! Celebrate your curls! New Wash works with your hair texture instead of against it. This is the holy grail of color-treated hair: a new kind of cleanser that keeps pigment where it belongs (on your head, not down the drain). New Wash makes fine hair even softer and silkier while helping to make it easier to manage and style. Look forward to a more consistent texture (those grays can have a mind of their own), a softer feel, more cooperative curls, and a much happier scalp with New Wash.
Don't believe the hair hype?
Customers who broke up with their old haircare routine have a lot to say about our products. Search our hundreds of reviews to see what people with hair just like you are saying.