Social Media Tips
Using hashtags well can help garner attention and new followers, but always be careful not to over-hashtag or you run the risk of looking desperate. A good rule of thumb is to have more black text in the copy of your post than blue. Copy underneath your photo or video can be any length as long as you’re saying something interesting.
Hashtags that we use frequently:
#CoolHairHere (Hair Balm)
#NewHairHere (New Wash)
#ChicHairHere (Dressed Up)
#HairstoryCulture: Used when sharing a fun moment among staff, clients, models and friends
Instagram is a powerful platform for imagery and video. Content should be kept clean and simple, and natural light should be used whenever possible when shooting your own photos. Follow inspiring accounts and get creative with your posts.
Here are a few types of content that we typically post on Hairstory’s IG account and the guidelines we follow to make them look good:
Behind the scenes (cut, color, wash)
Keep backgrounds as clutter-free as possible.
Have a co-worker or friend snap a few shots of the process for you.
Shoot in bathrooms, salons, with your tools, with your clients, etc.
Keep background simple and elegant.
Befores and Afters
A simple before shot paired with an after can be very powerful. Use these to showcase your work.
Share what products you used with appropriate hashtags (#NewWash, #CoolHairHere, etc.).
Photograph your subject in natural light against the same backdrop (if you don’t have good light in your space, take your subject outside).
Focus more on the subject rather than just the hair to demonstrate how the cut and/or color was tailored to your model and to make a much more powerful and unique statement.
How-to videos and photos
- Share your styling process to inspire, and share product knowledge.
Shoot against a clean/simple backdrop so the focus is on your subject; if you’re styling someone else, have a friend hold the camera for you.
Be sure to share the products you used and use the appropriate hashtags in the captions
Share the work of others.
This can be a nice break in your content, and can demonstrate good taste when used appropriately.
Be sure to use the #regram tag, and @ tag so that people know that you’re sharing their content and crediting them.
If you’re in need of a source of inspiration, visit Hairstory’s Pinterest page: https://www.pinterest.com/hairstorystudio/.
TAGGING ON INSTAGRAM
Using the @ symbol will tag another user and will get users to notice and engage with you. Be careful not to abuse this, and tag only when the person or user is actually involved in the photo. Remember, social media should be a conversation and not a monologue, and this can help you begin a conversation with your audience and other users. There are two ways to tag users in photos:
@tag them in the body of your text: This is a good way to promote someone and their work because people can see it when reading your caption. This type of tag will show up in their notification feed, but if they get a lot of traffic, it can be easy to miss.
@tag them in the actual photo: If you see a small icon in the bottom of an image with a head and shoulders, this indicates that a user is tagged on the photo. Tagged photos will appear on a user's profile under this same icon and are visible to this user's followers. This is a more permanent way of tagging which makes it harder to miss as a notification will be sent. This also allows the image to remain on their profile and increase your chances of visibility unless it is actively removed by the user.
Post 1-2x a day. Stay on the radar of your downstream and the general Hairstory network.
Post when your followers might be on their phone. Lunch, end of the work day, etc. can often lead to more likes, comments, and general interaction.
Keep your hashtags and tags minimal (more black than blue). This is in keeping with the theme of clean and classy and helps to make your content look more intentional and professional.
Say something interesting about what you’re sharing. Your followers follow you for a reason. Share your personal take to give them a glimpse of the how and why behind your post. It can be a lot or a little, but should be said with intention.
Tag @HairstoryStudio on the photo itself as well as in the copy whenever relevant. This helps to direct your current and potential downstream back to the source and get them excited about the company and products.
Keep the backgrounds of your photos clean and simple. It looks better, and helps to make you look more professional and thoughtful.
Engage with your followers. This is extremely important! Social media is one of the best ways of interacting with your downstream and our network, and promoting yourself as a brand and representative of Hairstory. When your followers comment or ask questions, it is your job to respond, and share information in a professional and timely manner. Doing so demonstrates that you are attentive to their concerns.
INSTAGRAM ACCOUNTS WE RECOMMEND FOLLOWING FOR INSPIRATION
(because when you see good content, it can inspire you to share good content):
@moderngentlemanmg (Michael Gordon) https://www.instagram.com/moderngentlemanmg/
@thelinenyc (Well-curated shop in NYC that previously sold Purely Perfect; beautiful, simple imagery) https://www.instagram.com/thelinenyc/
@rubi_jones (Editorial stylist and blogger who occasionally works with Hairstory) https://www.instagram.com/rubi_jones/
@klohair (Friend of the Hairstory team and excellent stylist) https://www.instagram.com/klohair/
@losthairdressers (Account run by two stylists who post well-curated hair inspiration) https://www.instagram.com/losthairdressers/
@guidopalau (Master editorial stylist, arguably one of the best in the industry) https://www.instagram.com/guidopalau/
@DennisLanni (Whimsical and imaginative editorial stylist who got his start with Michael at Bumble) https://www.instagram.com/dennislanni/
@omndi (Beautifully curated clothing brand) https://www.instagram.com/omndi/
@therow (Beautifully curated clothing brand from the Olsen twins) https://www.instagram.com/therow/
@panandthedream (Inspiring and well-curated account for fashion, beauty and styling) https://www.instagram.com/panandthedream/
@kirstenpattersonhair (A stylist in the Hairstory network who has a great feed) https://www.instagram.com/kirstenpattersonhair/
@julianwatsonagency (Hair and Makeup agency in London/New York) https://www.instagram.com/julianwatsonagency/
- @HolidayMagazine (A tasteful and well-curated fashion and lifestyle magazine) https://www.instagram.com/holidaymagazine/
@ShonJu (Editorial hairdresser represented by Julian Watson Agency) https://www.instagram.com/shonju/
Facebook is useful for sharing news and visual content from people you follow and is great because it’s easily linkable. Posts can come from Hairstory, your downstream, or other Hairstory network accounts and should be interspersed with your personal posts. A few examples of the types of content you can source from us include:
Stories and features
Articles from our Hairstory Editions
These can be easily re-posted from Hairstory using the share button.
Be sure to share stories that you’re personally excited about so it feels sincere.
Add your own commentary instead of sharing the post directly; your followers want to hear why you’re sharing it and how it relates to you.
Articles from third parties supporting Hairstory studio and products
Same guidelines as with stories and features above
Hairstory films on product, studio, transformations, etc.
Films now automatically play in news feeds, which makes them a good way of catching your followers' attention in a sea of posts.
- Same guidelines as other content
Post 1-2x a day. Stay on the radar of your downstream and the general Hairstory network.
Post when your followers might be on their phones. As with Instagram, posting at lunch, end of the work day, etc. can often lead to more likes, comments, and general interaction.
Share Hairstory content. As a source of easy content, use the share button to quickly and easily share posts.
Share relevant articles. Intersperse news, press, and stories with your own personal content.
Add your own captions when sharing. Share your enthusiasm with your followers; they want to know why you’re posting what you’re posting.
Engage with your followers. This is extremely important! Social media is one of the best ways of interacting with your downstream and network, and promoting yourself as a brand and representative of Hairstory. When your followers comment or ask questions, it is your job to respond in a professional and timely manner. Doing so demonstrates that you are attentive to their concerns.
All are apps and can be downloaded from the app store:
PhotoGrid can be used to combine multiple photos into a single photo.
Afterlight is a solid photo-editing app that also allows you to insert white borders if you’d like to preserve your photo's orientation on your instagram profile. (Note: borders are an aesthetic that some people prefer on their pages and are not necessary).
Over allows the user to place text over an image.
Hyperlapse records film in fast motion. Unlike the time-lapse on an iPhone camera, you can adjust the speed to go slower or quicker. Great tool for making how-to films on your phone.
iMovie/Videon are fairly simple video editing apps for your phone.
Lastly, remember to have fun! Social media is about connecting with the people in your network and sharing things that you’re excited about. Get creative!