How can hairdressers stay healthy – personally and professionally – during the Coronavirus outbreak?
As we become increasingly concerned about coronavirus, salons around the globe must start to think ahead about the potential impact of client cancellations and forced salon closings. Unfortunately, for hairdressers, social distancing is not an option and your clients want to know what to do – or not to do. With hairdressers around the world doing their part to #flattenthecurve and reduce the virus’s spreading, how do you do the best thing for your community while protecting your own financial health?
First off, stay informed as official communication changes daily. Refer to the latest advice from your local government and public health authorities. Stay up to date on cases by region with the World Health Organization. This article in the New York Times tracks world events and is updated continually.
You’re likely experiencing an increase in salon cancellations as your clients are staying home and away from places such as the salon. While this is a challenge in the short-term, stay positive. Making sure everyone is safe and healthy is the right thing to do. You can take steps to maintain long-term loyalty with your clients such as:
Keep clients up to date with your cancellation policies and offer them the flexibility that they need to feel safe now.
Offer maintenance routines for your clients so that they can look after their hair at home (more on that soon).
Not seeing clients needn’t mean losing contact with them. As business owners, challenge yourself to creatively engage with customers while contributing to your financial health. Here are some ideas to get you rolling:
Host online styling classes. With people staying home, it’s time for digital outreach. Offer clients the know-how that you don’t have time to show during an appointment. Create a series and focus on different techniques, types, or results. Use Zoom or even Google Hangouts. Charge customers through Venmo or Paypal.
Sell products online. Let your clients know that even if they can’t see you, they can still support you by shopping. Your direct link is your best friend here.
Try not to panic, though do plan ahead. While we attend to immediate needs, try to anticipate your future needs.
Apply for a loan. The SBA is offering assistance to business owners affected by the pandemic. If you think you may need help to get through it, visit here.
Negotiate rent. Speak with your landlord and come up with a plan. Consider deferred rent payments and/or lower rates for a month or two once businesses open again.
Connect with other hairdressers. Your peers can help you stay informed and be proactive. Join The Breakroom, a digital platform for hairdressers to gather, share challenges and discover solutions. Use this link to join, and follow the instructions to create an account.
We’re here to support you, and the health of your business is our primary concern. We are all in this together and we’ll pull through it together. Stay healthy and safe.