Hairstory Blog

Blog

View

The Goal: Setting Yourself Up for Success

A staggering 92 percent of people who set New Year’s goals never actually achieve them. Most resolutions fall apart in the first three weeks. Why? Goals that are too vague lead to actions ...

Streaming: Doing Hair on TV

Hairdressers who work in film and television (less different today than ever) are masters at juggling the needs of the production with the needs of the actors they transform and maintain fo...

Square “Loans”: Pros and Cons

Many Hairstory hairdressers use Square both to process credit card transactions and to schedule clients’ visits. We like to recommend it as generally affordable and straightforward – especi...

Six Marketing Tips for Hairdressers

Marketing is Storytelling Tell your own story, or others will do it for you. Brand yourself or be branded. Try this: Describe yourself and your approach in less than one minute. “I’m Wes. I’m a ...

Selling Hair Products With Soul (without selling your soul)

Does this sound familiar? You and your fellow hairdressers helped build professional product brands into the consumer successes they became. You read the brochures, attended the demos, wat...

Self-Care for Hairdressers: Let’s Talk About Burnout

You’re on your feet all day.You’re smiling on the outside no matter what is happening inside.You’re an expert at solving others’ problems and putting their needs before your own.You’re an a...

The Importance of Salon Retailing

The Revolution in Salon Retail In this conversation with Hairstory President Mauricio Bellora, we pull back the curtain on traditional salon retailing to reveal how the old model puts corpo...

The Importance of Salon Backbar

Putty in your hands. A limp noodle. Sighs. Aahs. Big smiles. These are the hairdresser’s signs of a satisfied client at the shampoo bowl. An expert hair wash and scalp massage have benefit...

Rethinking the Salon Front Desk

From check-in to check-out, salon clients are experiencing a practice familiar to Apple Store shoppers: interacting with support staff untethered from formal reception desks. Rather than to...