Your best hair day, every day
We didn’t just reimagine shampoo—we replaced it entirely. New Wash cleans, conditions and nourishes your hair in one simple step.
Say goodbye to detergents!
Shampoo strips. New Wash restores. Our detergent-free cleanser is powered by essential oils and natural cleansers that are better for your scalp and the planet.
Join almost a million New Wash devotees
SAVE ON YOUR CUSTOMIZED ROUTINE
Mix and match up to five products—the more you bundle, the more you save.
UNSURE WHERE TO START?
Answer a few questions to learn the best routine for your hair type and get a special offer on your first order.
SAVE ON YOUR CUSTOMIZED ROUTINE
Mix and match up to five products—the more you bundle, the more you save.
UNSURE WHERE TO START?
Answer a few questions to learn the best routine for your hair type and get a special offer on your first order.
FROM THE EXPERTS
WHY HAIRDRESSERS RECOMMEND NEW WASH
"I don’t use shampoo in the hair salon. It makes my job so much easier."
Jayne Matthews
Hairstylist, Educator and Salon Owner
"YOU CAN SIMPLIFY YOUR ENTIRE ROUTINE BY JUST USING NEW WASH."
Victoria Schrager
Haircut Specialist
"Try the ASMR Method: Apply, splash, massage, rinse."
Caroline Stahl
Hairstylist
"It’s been a complete game-changer for me and my clients."
Skip Fellers
Salon Owner, Educator and Hairstylist
From the Press
“It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you’re a one-and-done kind of washer.”
“I normally have to use a detangling product on my hair after I shampoo, but after using this, I could just comb my hair and it wasn't tangly at all. My hair felt super clean afterward, too.”
“If you've ever wanted to cosplay as a colorist, this is the duo for you.”
