Hairstory is a new way to see hair. A broadcast channel and commerce experience that combines the vision of a fashion magazine, with the focus on great hair, and the convenience of new media.

New Wash is a new way to clean hair. It allows people to discover their hair for the first time – probably since childhood. We've designed our three styling products to encourage hair to do what it wants to do, not force it. We make one New Wash instead of dozens of shampoos, and we make no conditioners. Less is More.