Purple Color Boost: 4 Pack
Easily enhance and extend your hair color with Purple Color Boost, a unique botanical complex designed to be used with New Wash Original and New Wash Rich (sold separately). Keep blond and silver hair bright and brass-free by combining Purple Color Boost’s powerful blend of clean ingredients with our revolutionary cleansing cream.
Mixing Purple Color Boost with New Wash Deep may not yield your desired results. We recommend using Purple Boost exclusively with New Wash Original and New Wash Rich for optimal performance and to maintain your hair's radiant shine while combating brassiness.
- Keep blond and silver hair bright and brass-free with a powerful combination of a unique botanical complex in Purple Color Boost.
- Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
- Dispense all 8 ounces of New Wash into the jar
- Add entire contents of Purple Color Boost into New Wash Original or Rich
- Thoroughly mix with the whisk
- Get your hair wet (like always)
- Coat your hair with the Purple Color Boost and New Wash mixture
- Deeply massage it into your scalp
- Let sit for 3-5 min. For more intense toning please consult with your colorist.
- Rinse, rinse, rinse
- Love your bright, brass-free color!
Purple Color Boost
Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol
“My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!”
Sarah K, Purple Color Boost User
How it Works
Frequently asked questions
Purple Color Boost
Color conditioners on the market don’t clean; they only deposit color and condition. Even worse, traditional color shampoos strip hair. New Wash users can now clean, condition, tone, and neutralize with one gentle product including all the benefits of New Wash. Simplify your routine and replace both your shampoo and conditioner.
Let sit for 3-5 minutes before rinsing. For more intense toning, we recommend consulting your colorist.
Every person's toning needs are different. Use as needed to combat brassiness and we recommend consulting with your colorist if they have any questions.
The Purple Color Boost formula is not compatible with or easily blended with New Wash Deep.
