RESTORE YOUR HAIR.
REBALANCE YOUR SCALP.
Experience a new way to wash your hair with our iconic must-have cleansing cream.
60-day money back guarantee
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Find out which formula is best for your hair type
Get Your
Healthiest and
Happiest Hair
Our first-of-its kind, custom formula washes, conditions, detangles, and balances your hair - all in one step.
FOR ALL HAIR TYPES
Our Signature Cleansing Cream
Brings out your own natural texture for added body
Helps color last longer and keeps natural hair color vibrant
Restores the natural balance of oils
Size:
8 oz
20 et z
Aller
60-day money back guarantee
FOR DRY AND FRIZZY HAIR
An ultra-hydrating version of signature cleansing cream
Cleans thick and dry hair without detergents and never strips away your protective barrier
Smooths and moisturizes frizzy or dry hair
Helps color last longer and keeps natural hair color vibrant
Size:
8 oz
20 et z
Aller
60-day money back guarantee
FOR OILY HAIR AND FINE HAIR
A clarifying version of our signature cleansing cream
Deeply conditions while restoring softness and shine for effortless detangling
Restores the natural balance of oils
Helps color last longer and keeps natural hair color vibrant
Size:
8 oz
20 et z
Aller
60-day money back guarantee
CLEANSES. CONDITIONS. BALANCES. PROTECTS.
Detergent-Free
Cruelty-Free
Sulfate-Free
Biodegradable
Silicone-Free
*New Wash is 100% biodegradable and comes in 100% recyclable packaging* (*when cleansed)
JOIN 423,000+ PEOPLE ON A NEW WAVE OF HAIR CLEANSING!
5/5 rating
"Love this product for my hair, I wash much less often now and my fine
hair has more volume than ever!"
Jeffri C. | Fine Hair
NEW WASH ORIGINAL
5/5 rating
"This product is super amazing! Has completely changed my relationship with my curly locks. 110% recommend!”
SARAH G. | CURLY HAIR
NEW WASH RICH
5/5 rating
"This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level”
KALIE R. | Oily HAIR
NEW WASH DEEP
OUR BENEFITS
GO LONGER BETWEEN WASHES
EXPERIENCE A REBALANCED SCALP AND HEALTHY HAIR THAT LETS YOU WASH LESS.
NO CONDITIONER NEEDED
WE PROMISE, NO CONDITIONER NEEDED! NEW WASH DETANGLES EVEN THE THICKEST HAIR.
STAY HYDRATED
BEST IN CLASS CONDITIONING INGREDIENTS KEEP YOUR DAMAGED HAIR HYDRATED AND SHINY.
FREQUENTLY ASKED QUESTIONS
What makes New Wash Different?
• All-in-one:Our products cleanses and conditions without harsh detergents, in one step.
• Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
• Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
How to Use New Wash?
1. Wet hair.
2. Apply the same amount of New Wash to hair as you’d usually use for both shampoo and conditioner.
3. Starting at the scalp, layer it on. Work your way down to your ends, using water or extra New Wash if you feel like you need it.
4. Work it into hair (don’t forget your scalp!) using our signature Massaging Scalp Brush and your fingertips. Scrub, massage, repeat.
5. Enjoy the rest of your shower with New Wash in your hair. Let it work its magic.
6. Rinse, rinse and rinse again, using your fingertips and our Signature Massaging Brush.
7. Enjoy instantly iconic hair.
The Transition Period
• Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.
5 TIPS FOR NEW WASH
LEAD HAIRDRESSER EDUCATOR | WES
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